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Do Online Reviews Matter?

Online reviews are crucial for two main reasons:

  • Trust: Positive reviews help build trust with potential customers before they even visit your website.
  • Visibility: Reviews, especially on Google, are a ranking factor in local search results. More and better reviews help improve your position in search engines.

Which review platforms should I focus on?

While any positive review is helpful, Google reviews are by far the most important. That’s because:

  • Google dominates web traffic.
  • Most users will see your Google reviews first.
  • Google reviews impact your local SEO rankings more than other platforms like Facebook, Yelp, or BBB.

What’s the impact of having many Google reviews?

  • Higher Google rankings: A large quantity of good reviews can push you above competitors—even those with keyword-rich business names.
  • More customer trust: Seeing hundreds of 5-star reviews (like the example of Mr. Fence of Florida with 189 5-star reviews) creates immediate trust and credibility.

Why do some businesses rank high without reviews?

Google’s algorithm also considers business names. For example, a company named Panama City Fencing might rank well when someone searches that exact term. However, reviews can help overcome that advantage. In the example provided, Mr. Fence of Florida ranked higher despite the other company's exact-match name, thanks to their strong review profile.

Best Review Practices for Fence Companies 

  • Ask customers for reviews after every job, and in follow-up emails. 
  • Aim for both quality and quantity.
  • Educate your team and any staff members who handle reviews.  

If you have further questions or want help getting started with a review strategy, check out the DotCom Knowledge Base for more tips! You can also reach out to us anytime to book a strategy call and grow your fence company.