Five Easy Ways to Get Google Reviews
Customer reviews are one of the most powerful tools available to fence companies looking to grow their local presence and attract new business. Google reviews, in particular, directly influence your credibility, search rankings, and conversion rates. If you're not actively generating new reviews each month, you’re missing out.
Here are five simple, actionable tips to help you start collecting more Google reviews today:
1. Always Ask for a Review
It might seem obvious, but asking for the review is the most effective way to get one. The key is timing: ask immediately after the job is completed—while the experience is still fresh in the customer’s mind and before their attention shifts elsewhere.
You can also ask for a review in a follow-up email if you prefer. After thanking the customer for their business, leave a link to your Google Business Profile asking them to leave a review.
Whether you’re on-site or sending your team, make it standard practice to ask each customer right after finishing the fence installation. This alone can significantly increase your monthly review count.
2. Make It Easy for Customers
Don’t rely on customers to track you down online. Instead, give them a direct link to your Google review form. You can generate this link straight from your Google Business Profile.
To make it even easier:
- Create a QR code linked to your review form.
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- Google now supplies a QR code for you, no need to create one
- Also important to add:
- Do not incentivize customers to leave a review. It’s against Google’s policy to offer discounts, gifts, or anything in return for a review.
- However, you can incentivize your staff to help gather reviews, just not the customers themselves.
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Add the QR code to postcards, crew uniforms, clipboards, or invoices.
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Send it via text or email immediately after the job.
Making your Google Business Profile easily accessible increases the chance of a customer leaving a review.
3. Incentivize Your Team
If you’re not on-site to ask for the review yourself, train and incentivize your crew to do it. For example:
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Offer bonuses or small rewards when a customer mentions a crew member by name in a review.
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Provide lunch, gift cards, or cash bonuses as recognition for reviews earned.
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Celebrate wins at the office or during team meetings to reinforce the behavior.
This motivates your team and creates a culture of accountability and pride.
4. Send Automated Follow-Up Messages
Not every customer will leave a review on the first request—and that’s okay. The key is consistent, polite follow-up.
Use automation tools to:
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Send text messages, emails, or social DMs with your review link.
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Schedule a follow-up sequence—at least two or three gentle reminders.
Data shows that sending just one message rarely gets results. A follow-up strategy dramatically increases your success rate.
5. Use Reviews as Marketing Content
Once you’ve earned the review, get more value from it by turning it into marketing content:
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Share positive reviews on your social media platforms.
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Highlight them on your website.
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Use them in email newsletters or case studies.
Highlighting positive reviews increases your company's image, and it shows future customers how much you value their feedback.
Need Fence Marketing Help? We’re Here for You.
If you’re one of our clients and you need assistance setting up your Google review process, QR codes, or automation tools, just reach out. DotCom isn't just a marketing agency; we're your growth partner.
It's time to let other people see how awesome your fence company is. Start putting these five tips into action today, and watch your online reputation grow.