Get More Leads With Service Area Business Google Business Profiles

A Service Area Business is a business that travels to customers instead of serving them at a public storefront.

These include:

Fence companies
Plumbers
Electricians
Mobile pet groomers

Creating your Service Area Business (SAB) Google Profile is an important step in finding more clients. But to get the right leads, you need to make sure your profile is optimized.

Key Rules for Service Area Business Profiles

Hide your home address so customers don't see it on Google maps
List your service areas, including cities, towns, or zip codes where you provide service
Remember: You can only have one SAB profile per business, unless you have staffed locations in different areas

You still need a real, physical address for Google to verify your profile. Even if you don't show it publicly, provide your address (even if it's your home) to make sure your profile can be verified.

Your physical address must not be:

A P.O. box
A mailbox at a UPS store
A virtual office that’s unstaffed during business hours

How to Set Up a Service Area Business Correctly

Verification
- Use your real, physical address during setup (this is hidden from the public)
- Complete verification by mail, video, or live video call
Hide the Address
- In Google Business Profile Manager, uncheck “Show my business address”
Add Service Areas
- Enter up to 20 cities, towns, or zip codes you serve
- Focus on where your real customers are
- Don't repeat cities in the same zip codes; use counties instead
Use the Right Category
- Choose a primary category that matches your main service (e.g., Fence Contractor)
Fill Out All Profile Info
- Hours, services, photos, business description, and contact info

Things to Avoid With SAB Profiles

Don’t list a random address to appear in another city (against policy)
Don’t create multiple SAB profiles for the same business just to target more areas
Don’t list service areas that are unrealistic for your business to reach

Benefits of Doing SAB Right

Shows your business in Google search results for customers in your service areas
Helps customers understand where you work without needing a storefront address
Builds trust and keeps your profile safe from suspension

Quick Checklist for SAB Eligibility

✅ You travel to your customers
✅ You have a real, physical address (for verification only)
✅ You serve areas within a reasonable distance
❌ You do not use virtual offices, P.O. boxes, or mailboxes on the profile
❌ You do not create multiple SAB profiles for the same business