How Photos Help Your GBP Rank

Why Regular Photo Uploads Matter

Boosts visibility

Google favors active listings. Uploading new photos regularly signals that your business is open, operating, and paying attention, which can help improve your local search rank.

Drives customer engagement

Listings with lots of photos get more clicks, more calls, and more requests for directions. People want to see who they’re hiring, especially for service-based businesses.

Builds trust and credibility

Real photos (not stock!) help potential customers feel more confident about working with you. It shows you're professional and proud of your work.

Supports keyword relevance

Google uses image metadata, file names, and even the content of the photos themselves to help understand what your business does. The right photos can indirectly support keyword relevance.

What Kinds of Photos Help the Most

• Before & After shots
• Finished projects
• Branded vehicles or signage
• Team photos
• In-action photos
• Office or shop

Need help setting up your GBP? Check out the Knowledge Base for step-by-step instructions.