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How to Attract Top Talent With an Effective Careers Page

Finding good people to work for your fence company isn't easy. Even though we have the internet to make the search easier, that also means you get a lot of applicants who probably aren't qualified for the job you're trying to fill. We've worked hard to ensure our company only hires the best to work on our clients' sites.  Here are some of the things we've learned along the way; steal our best practices to level up your team. 

 

Why You Should Improve Your Careers Page 

A strong careers page:

  • Helps you stand out from competitors.

  • Gives potential applicants a sense of what it’s like to work for your company.

  • Makes it easier to share job openings on social media.

  • Builds trust and a sense of community for future and current employees.

4 Secrets to Building an Awesome Careers Page

1. Team Photos:
Images of your actual team at work or during company events help create a sense of belonging.

2. An Engaging Video:
A short, authentic video (1–3 minutes) about what it’s like to work at your company is powerful. Use it to show your environment, values, and day-to-day work life.

3. A Clear Call to Action:
Make it easy to apply with a visible link or button that says "Apply Online" or "Join Our Team."

4. Job Listings:
List current job openings clearly and concisely, with simple descriptions and requirements.

Get Inspired: Career Pages From Awesome Fence Companies We Work With

  • SWI Fence (Wyoming & Florida):

    • Features a great recruitment video.

    • Shows cultural photos.

    • Simple layout with a clear "Apply Online" button.

  • Mr. Fence Florida:

    • Strong careers video posted on both the website and social media.

  • Mr. Fence (Indiana):

    • Combines their About Us and Careers Pages into one.

    • Creates “superstar” spotlight videos of team members.

    • Shares them on social media to boost morale and attract talent through personal networks

Don't Overlook Your "About Us" Page

Your “About Us” page isn’t just for customers — it’s a recruiting tool too.

  • Include team photos and videos.

  • Add bios or testimonials from current employees.

  • Tell the story of your company’s mission, values, and growth.

When potential hires visit your site, they want to see more than products — they want to see the people behind the work. 

For more ideas and inspiration, see our full guide on How to Create a Strong About Us Page.

You Don't Need a Huge Budget 

You don’t need a huge budget:

  • Use a smartphone to record your video.

  • Ask someone on your team to help shoot and edit.

  • Take candid photos of your team on the job or during company events.

If you want to polish your presentation, you can invest in professional editing later, but getting started is easy and affordable.

Be Sure to Share on Social Media

Sharing your video and careers page on social media:

  • Reaches a wider audience.

  • Encourages current employees to share with friends and networks.

  • Reinforces your company culture publicly.

Here's Your Action Plan

  1. Create or refresh your careers page.

  2. Record a team or recruitment video.

  3. Add team photos and job listings.

  4. Update your About Us page with a human touch.

  5. Share everything across your social channels.

Final Thoughts

This isn’t just about hiring; it’s about building a company culture that people want to be part of. The better you showcase your team, the more talent you’ll attract. A small investment in your online presence can lead to big wins in your workforce.