How to Take Great Photos of Your Team for Your Website

Photos of your people and team are vital to showcasing your business. Whether for your website, marketing materials, or social media, good photos help communicate professionalism, culture, and your company's unique personality.

Here’s a guide to help you get inspired and organized about capturing impactful team and individual photos.

Why Team and Individual Photos Matter

Showcase Your Team: People want to see the faces behind your company. It builds trust and connection.
Highlight Company Culture: Photos can capture professionalism, teamwork, and the unique culture you’ve built.
Support Marketing & Branding: High-quality photos reinforce your brand identity and message.
Document Your Story: Images of training, projects, and daily operations tell your company’s story in a compelling way.

Getting Started: Inspiration and Planning

You can take pretty good photos on a smartphone these days. A tripod can help stabilize the shot, and a built-in timer feature lets you take your photos without rushing.

You might also consider hiring a local photographer to take your team's photos. This is a good investment because you can reuse the photos in marketing materials for many years to come. Totally optional, but a great option to consider down the road.

Sharing examples and inspirational photos with your team beforehand helps ensure that everyone knows what to expect and what the goal is for each shot.

Types of Photos to Capture

1. Full Team Photos

Gather the entire team in uniform.
Include your trucks, facility, or branded assets in the background.
Consider including company mascots or pets if appropriate.
These photos showcase your scale and professionalism.

2. In-Field Shots

Take photos outside of the office or facility, such as at job sites or yards.
Capture candid moments of your team working or interacting.
Family-run businesses can include family members to show legacy and connection.

3. Office & Shop Photos

Show candid, “in-action” photos of team members working at desks or around equipment.
Capture the environment to highlight your operations.
Use blurred backgrounds to keep focus on the people.

4. Individual Portraits

Choose a consistent, attractive backdrop around your facility.
Take individual photos of each team member for your About Us page or team profiles.
Use shallow depth of field (blurred background) to emphasize the person.

5. Action & Detail Shots

Capture team members performing their craft: nailing fences, carrying materials, operating tools.
Take photos through fences or at angles that add visual interest.
Include branded items like logos on shirts, fence badges, or yard signs.

6. Training and Events

Don’t forget to document training sessions, team meetings, or company events.
These photos show your commitment to growth and professionalism.
Capture moments of learning and camaraderie.

7. Aspirational Photos

Take photos of the owner or key leaders looking thoughtful or into the future.
These images symbolize vision and forward-thinking.

Photography Tips for Best Results

Use a Blurred Background: This technique helps keep the focus on the person or subject.
Good Lighting: Ensure faces are well-lit and backgrounds are subdued.
Natural Poses: Encourage candid or semi-posed shots to convey authenticity.
Consistent Style: For team portraits, keep a uniform look with similar backgrounds and lighting.
Capture Personality: Showcase different team members’ styles and attitudes.

Final Thoughts

Great photos tell your company’s story and help you connect with clients and prospects on a human level. Whether you’re snapping pics yourself or working with a professional, having a clear plan and examples to guide your shoot will make the process easier and more effective.

If you’d like, we can provide a detailed photo script tailored for your team to help your photographer get exactly what you need.

For more tips and examples, feel free to reach out or check our photo resources section.