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Sell More Fences With These Tips for Better Product Pages

Modern fence customers aren't limited to the home improvement store or the local fence guy. They have dozens of options right at their fingertips. So how do you show them you're the best? The same way a restaurant makes you want to book a table: you have a great website and awesome photos that make people think, "I want that."

In this post, we share key insights and examples about wood fencing, but the same principles apply to various fence types and products you might offer. 


Why Focus on Individual Product Pages?

Individual product pages give you the chance to showcase your offerings in detail. Well-designed pages can educate visitors, showcase your expertise, improve SEO with rich content, and increase conversions by answering common questions upfront.


What Are Some Creative Ways to Showcase Fencing Products Without Many Photos?

If you don’t have a large photo library yet (especially common for newer companies), consider:

  • Illustrations or icons: Custom graphics can visually represent different fence styles and benefits (privacy, durability, natural materials).

  • Visual options: Show different styles, trims, caps, rails, and finishes through clear illustrations.

This approach helps communicate your full product range even if photos are limited.


How Can I Present Different Fence Styles and Options?

  • Display all available styles with clear images or illustrations.

  • Highlight variations like cap styles, trim options, picket styles, and additional features.

  • Use icons to explain benefits (e.g., natural wood, privacy level, value).

  • Provide options for different materials such as pine, cedar, or specialty pickets.

This allows customers to explore your full product line visually.


Is It Better to Use Photos or Illustrations?

  • Photos: Great if you have a comprehensive collection showcasing real projects.

  • Illustrations: Perfect if photos are limited or to highlight customizable options.

The top fence companies typically use a combination of photos and illustrations, so customers can see all their options and visual proof of the company's craftsmanship.


How Can Product Pages Help with SEO?

  • Including detailed descriptions and multiple images/photos increases content richness.

  • Showcasing all styles and options with unique descriptions targets a variety of search queries.

  • Frequently Asked Questions (FAQs) related to products can capture long-tail keywords.

  • Multiple photos or galleries provide more SEO-friendly content.


Can You Give Examples of Different Product Page Approaches?

  1. Veteran’s Fence: Used custom illustrations to show all wood fence options, trims, and styles for a newer company with limited photos.

  2. H and Y: Used photos to display various fence types (privacy, shadowbox, picket) with descriptive content for SEO.

  3. Campanella: Showcased a wide collection of fencing options with clickable photos for deeper exploration, resembling an e-commerce feel.

  4. Mr. Fence, Florida: Combined illustrations and photos with detailed descriptions, feature ratings (privacy, strength, lifespan), and FAQs — a more comprehensive and modern approach.


Can This Strategy Be Applied to Other Fence Types?

Absolutely! This approach works not only for wood fences but also gates, railings, aluminum, chain link, commercial fencing, and more. The key is showing all available options clearly and providing rich, informative content.


What’s the Best Way to Start Improving My Product Pages?

  • Assess what assets you have: photos, illustrations, or both.

  • Decide if you want to create custom graphics to supplement photos.

  • Organize styles and options clearly, with descriptions and benefits.

  • Add FAQs and customer-focused content.

  • Consider SEO by including keyword-rich descriptions and multiple images.


Can You Help Me Develop Custom Illustrations or Product Pages?

Yes! If you’re interested in custom illustrations, content creation, or advice on product page design, feel free to reach out. We can tailor solutions to your unique product line and brand style. We have an awesome in-house illustrator who can create anything you need. 


Final Thoughts

Great product pages are a powerful tool. Whether you rely on photos, illustrations, or a mix, showcasing every product variation and answering customer questions upfront will improve trust, SEO, and sales.


If you want help or examples tailored to your fencing business, just ask! We're here to level up your site so your business can grow.