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How to Create a Strong About Us

The “About Us” page is one of the most important parts of your website for building connection and trust with potential customers. This FAQ covers common questions and practical tips to help you create a compelling and authentic company info page that stands out.

Why is the About Us page so important?

The About Us page helps customers connect with your company on a personal level. It shows who you are beyond your products or services, builds trust, and answers the question: “Are these the kind of people I want to do business with?” People want to know the story, the faces, and the values behind your business.

What should I include on my About Us page?

Team & Culture

    • Photos of Your Team Members: Showcase real people, not just fences or products.

    • Enhanced Employee Photography: Go beyond headshots—use candid shots, group photos, or workplace images that capture personality and culture.

    • Employee Bios: Add short bios with personal details such as years with the company, favorite parts of the job, or hobbies outside of work.

Behind-the-Scenes

    • Facility & Equipment Images: Share photos of your shop, yard, or tools to give a look “behind the curtain.”

    • Team in Action: Show your crew working on projects to highlight skill and professionalism.

Story & Values

    • Company Background & Personal Story: Explain why you do what you do and what sets you apart.

    • Culture & Core Values: Highlight what drives your company and how you serve your customers.

Multimedia (if possible)

    • Video Content: A short video about your company and what makes you unique can be very engaging.

Credibility & Trust

    • Community Involvement: Showcase your engagement with local events, charities, or initiatives to build trust and connection.

    • Awards & Recognition (“Best Of” Section): Highlight awards, milestones, or achievements to establish credibility.

How can I make my About Us page more engaging?

  • Use high-quality, friendly photos of your team and workplace.

  • Include candid shots showing your crew in action, smiling, and working hard.

  • Add personal touches like pets, casual moments, or behind-the-scenes photos.

  • Share a short story or key points about your company’s mission or founding.

  • Use videos to explain what sets you apart or show your team’s personality.

What are some easy ways to improve the About Us page quickly?

  • Take a few simple photos of owners, key team members, and your equipment.

  • Include a short introduction or story alongside the photos.

  • Ask a friend or family member to snap candid shots if you don’t have professional photos.

  • Update the page regularly with new photos or videos to keep it fresh.

Do I need professional photos and videos?

While professional photos can elevate your page, good quality smartphone photos can work if done thoughtfully. The key is authenticity; show the people behind the fences so your audience can feel a connection to them.

Can videos really make a difference?

Yes! Videos help customers hear your voice, see your team in action, and understand what makes your company unique. Even simple videos explaining your values or showcasing your work can significantly boost engagement.

Are there examples of good About Us pages?

Great Examples
These companies go beyond the basics, using clean layouts, employee photos, and interactive features like rollovers or expandable bios to showcase their teams in a compelling way.


Outstanding Examples
These companies take it to the next level with advanced features like flipping photos, modal popups, or video integration that create a memorable and engaging user experience.

How does improving the About Us page help my business?

A strong About Us page:

  • Builds trust with visitors.

  • Shows the human side of your business.

  • Helps customers decide to choose you over competitors.

  • Provides content that can be repurposed for social media and marketing.

What’s the main goal when creating or updating my About Us page?

The goal is to create a connection with your audience. Convince them you’re skilled at your craft and, importantly, that you’re the kind of people they want to work with: friendly, genuine, and trustworthy.

If you want help crafting or improving your company info page, just ask! Our team is here to help you level up your marketing game with proven strategies.