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How to Improve Your Contact Us Page

For many fencing companies, the Contact Us page is one of the most important pages on the site. It’s where prospects go when they’re ready to take the next step—whether that’s scheduling an estimate, asking a question, or finding your office. Unfortunately, it’s also a page that’s often overlooked or treated as an afterthought.

Here are some practical tips to turn your Contact Us page into a tool that builds trust and helps you win more customers.


Add a Human Touch With a Smiling Face

People want to know they’ll be greeted warmly when they call your business. Adding a photo of a smiling team member answering the phone instantly creates a friendlier, more approachable experience.

Take inspiration from examples like:

Both feature images that make visitors feel comfortable reaching out. A real person in the photo communicates that there’s someone ready to help on the other end of the line.


Make Office Visits Easy With a Map

Do you want customers to visit your office or showroom? If so, include a Google Map embed right on the page. Make sure the map links to your location in Google Maps so customers can quickly get driving directions.

This small step can reduce friction for customers who prefer face-to-face conversations or want to see product samples before making a decision.


Keep Your Business Hours Accurate

If you list your business hours on the Contact Us page, make sure they are consistent with what’s listed on your Google Business Profile. Mismatched information can confuse customers and erode trust.

Consistency also helps with local SEO—Google values accurate, consistent data across your website and business listings.


Provide Multiple Contact Options

Not every customer likes to reach out the same way. Make sure your Contact Us page includes:

  • Phone number (click-to-call on mobile)

  • Email address

  • Contact form (short and simple, not overwhelming)

  • Physical address (if you want people to visit)

By giving options, you meet customers where they’re most comfortable.


Set Expectations With a Clear Call-to-Action

Don’t just list your contact information—tell visitors what to do next. For example:

  • “Call now to schedule your free estimate.”

  • “Fill out the form and we’ll contact you within 24 hours.”

Clear instructions set expectations and increase the chances that customers will actually take action.


Final Thoughts

Your Contact Us page isn’t just a formality—it’s a chance to create a welcoming first impression, reduce customer friction, and increase conversions.

By adding a human touch with photos, making it easy to find and visit your office, keeping hours consistent, and providing multiple ways to connect, you’ll transform a basic page into a real business asset.