How to Show How Your Company Gives Back With a Community Page

Many businesses want to showcase their community involvement but aren't sure how to do it well. They don't want to come across like they're bragging, but with the right approach, that isn't a concern. A "Giving Back,” "We Care," or "Community" page is a great way to connect with your local audience and show that your company values more than just profits.

Why Should My Business Have a Giving Back or Community Page?

A dedicated page highlights how your company gives back to the community. It builds trust, demonstrates social responsibility, and shows potential customers that you care about more than just business. It humanizes your brand and strengthens local connections.

What Should I Include on the Giving Back Page?

Photos: Visual content is essential. Don’t just mention your support, show it. Capture quality photos of events, sponsorships, volunteers in action, or plaques recognizing your contributions.
Stories: Add brief descriptions or stories explaining what you did and why it mattered. This provides context and makes your involvement relatable and meaningful.
Examples: List specific initiatives, like sponsoring local sports teams, organizing community events, or volunteering time.

Can I Just Mention the Donations Without Photos or Stories?

Simply stating you gave money or helped out without any visual proof or narrative won’t create a strong connection with your audience. Photos and stories make your effort more tangible and memorable, which leads to a more positive brand image.

What if My Company is New to Community Involvement?

Start small! Even sponsoring a local team or helping organize a neighborhood event counts. Take photos and jot down a few sentences about the experience. Over time, build your content and involvement.

Can You Share Examples of Good Giving Back Pages?

Yes! For example:

Good Shepherd Fence Company: Showcases heartfelt stories and images of service—from granting a backyard wish to supporting veterans through fence donations—bringing their company mission to life.
Mr. Fence: This company shares photos, logos, and write-ups about their community activities, creating a well-rounded page.

These examples show that even a few well-chosen photos and concise stories make a strong impact.

How Does a Giving Back Page Benefit My Business Beyond the Website?

Social Media Content: Photos and stories provide excellent material to share on social channels, increasing engagement.
Community Recognition: Showcasing your efforts publicly can lead to more local support and partnerships.
Brand Authenticity: Customers appreciate businesses that visibly give back, enhancing your reputation.

Any Final Tips?

If you’re investing time or money in the community, take the extra effort to document it well. Good photos and thoughtful blurbs don’t just improve your website; they amplify your message and build lasting goodwill.

If you want help crafting your giving back page or need ideas on how to better showcase your community efforts, feel free to reach out!