How We Run Google Ads That Actually Work
Our Google Ads are intent-based, meaning we show your ad to someone right when they’re searching for a fence company in your area. These people are already ready to buy. We just need to make sure you show up.
How It Works
We handle everything from start to finish. Here's a rundown of our process, so you can get a feel for what we're doing behind-the-scenes while you're busy running your company.
- Keyword research focused on local fencing search terms
- Competitor analysis to find gaps and opportunities
- Hand-crafted ads designed to get clicks and calls
- Custom landing pages optimized for conversions
- Conversion tracking setup (so we know what’s working)
- Ongoing optimization and A/B testing
- One monthly report with all the key info you care about
What We Do
- Build out Google Ads campaigns for Search and Display
- Craft ad copy that aligns with your fencing services
- Configure your landing pages to match each ad for better Quality Score
- Install Google Tag Manager and Google Analytics if needed
- Track phone calls, form submissions, and other actions as conversions
- Refine location targeting to avoid wasted spend outside your service area
- Use ad scheduling to show your ads when you’re most likely to close the lead
What You Get
- High-quality leads from real search intent
- Control over where your budget goes (we help you set the right number)
- One central point of contact for campaign management and troubleshooting
What You Need to Know When You Work With DotCom
- You will be the account owner (we’ll request manager access)
- You’ll receive one report per month and check-ins as needed
- Google Ads are competitive; we focus on results, not just clicks
Ready to make your company even better? Check out the DotCom Knowledge Base for more info on paid ads, digital marketing, and more from our team of fence industry experts.