How We Run Meta Ads That Actually Work
Meta Ads are a powerful way to get in front of homeowners in your service area, especially people who aren't ready to buy but are considering getting a fence. With the right targeting and creative strategy, these ads become a lead-generating machine.
How It Works
We start with a one-on-one strategy meeting to understand your goals, audience, and service areas. Then we:
- Set up a custom campaign built around your goals and budget
- Write scroll-stopping ad copy and headlines
- Design image and video ads tailored to your audience
- Launch your campaign across Facebook and Instagram
What We Do
- Build conversion-focused landing pages that speak to your audience
- Set up your Meta Ads account and pixel tracking (we can also help get business verification approved)
- Configure retargeting to bring back site visitors who didn't convert the first time
- Track leads through Meta Forms or website form submissions
- Monitor performance weekly and make data-driven optimizations
- Send you a helpful, easy-to-understand report each month to track your ad performance
What You Get
- Leads from local homeowners actively engaging with your ads
- Smart ad budget usage so you get results without overspending
- Ongoing campaign management with expert eyes on your ads
What You Need to Know
- You must have a Facebook Page and grant us access (we'll walk you through it)
- Meta does not verify leads like Google, so the quality can vary — we help filter and refine over time.
- You'll receive your leads directly via email, your website, or the Meta platform.
Do I Need Meta Ads?
No, you can focus solely on Google paid ads if you prefer. But Meta ads are a highly valuable tool for many fence companies, especially small local businesses with niche audiences. Depending on your audience's demographics, a mix of Meta and Google ads could be the right call.
We don't want you to pay for anything that doesn't benefit your business; our team is here to help you weigh the pros and cons, explore your options, and find the right marketing mix for your needs.
Get in touch with us whenever you'd like to discuss your paid advertising strategy.
Got more questions? Check out our Paid Ads Knowledge Base for more info.