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Using Hero Photos and Videos to Convert More Visitors

What Are Hero Photos and Videos?

Hero photos and videos are large, eye-catching visuals featured prominently on your website's homepage. They're designed to grab visitors' attention and showcase your brand, products, and services in the best light. Their name says it all: they're the heroes of your website's design! 

Why Should I Use Hero Photos or Videos on My Website?

High-quality hero visuals create a strong first impression, help tell your brand’s story, and make your website more engaging. They can show off your work, facilities, or team, and help potential customers connect with your business emotionally.

What Makes a Great Hero Photo?

  • High Quality Images: The photo should look sharp and professional.

  • Relevant Subject: Show your actual work or environment, like a beautifully installed fence or a stunning yard.

  • Thoughtful Framing: Capture photos at optimal times, such as after landscaping has settled, to present your work at its best.

  • Preparation: Train your team or hire professionals to take great photos, and consider using drones for unique angles.

How Often Should I Update or Take Hero Photos?

It’s a good idea to plan to capture special properties or projects a few times a year. Consistently updating your hero visuals keeps your website fresh and highlights your latest work.

What Should I Consider When Using Hero Videos?

Keep your clips simple. Just take a few well-shot clips, and we can turn them into an awesome hero video. Whether you want to showcase your facility, trucks, and equipment to craftsmanship and customer service, your hero videos are a great opportunity to tell a story.

Remember, the point is to connect with your audience and show them your business in action. This takes you from just another fence company to a team of local pros who they want to work on their project. 

Can I Use Videos of Different Lengths?

Yes! Whether a short snapshot or a longer “day in the life” style video, use what works best for your audience and website layout. Just make sure the video is high quality and filmed horizontally (by turning your phone on its side). This makes sure it's the right dimensions for a website layout.

Where Can I Find Inspiration for My Hero Photos or Videos?

Look at successful examples from companies like Elite, High Steel, or Mr. Fence of Florida. They showcase beautiful properties, efficient workflows, and tell compelling stories through their hero visuals.

How Can I Make Sure My Hero Content Stands Out?

  • Use diverse shots: wide shots of facilities, close-ups of craftsmanship.

  • Invest in good lighting and timing.

  • Encourage your installation or operations team to spot photo opportunities.

  • Consider hiring professionals or using drone footage for a unique perspective.

What If I Don’t Have a Professional Photographer or Videographer?

No pro? No problem! You can start simply by using your phone's camera. Natural lighting is always best. You can also train someone on your team to take high-quality shots during or after projects. If it fits your budget, you can consider investing in a professional to take some high-quality photos and videos later.

Final Tips to Make Your Site Look Awesome

Watch your competitors and colleagues, get inspired, and continuously raise the bar to make your website the best it can be. Take extra footage, send it over to us, and we'll gladly offer feedback and recommendations on what type of content would really take your branding to the next level. 

If you want more personalized advice or examples, feel free to reach out! Your experts and friends at DotCom are here to help you succeed.