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What Affects Your Google Business Ranking?

Google uses three main signals to decide which businesses show up in local search results. If you want to climb to the top, here's what matters:

Relevance

How well your profile matches what someone’s searching for.

Pro tip: Make sure your Business Profile is completely filled out. Add every service you offer, choose accurate categories, and write a solid description that uses real search terms people are typing in.

Distance

How close your business is to the person doing the search.

You can’t control your physical location, but you can set your service areas. Make sure they’re updated so Google understands exactly where you’re willing to work.

Prominence

How established your business appears across the internet.

This includes:

  • The number and quality of your Google reviews
  • Whether other websites link to your site (backlinks)
  • How consistently your business info shows up across directories and platforms

The more complete, trusted, and active your presence is, the more likely you are to show up when it matters.

Check out the DotCom Knowledge Base for tips, suggestions, and answers to common questions!