What Are Google Paid Ads?
Google Paid Ads is Google's online advertising platform that lets your business show up when people search for a service based on keywords like "residential fences" or "wood fence installation in [City]". Also known as pay-per-click (PPC) ads or just Google Ads, these ads appear at the very top of search engine results pages, on Google Maps, across YouTube, and other websites that belong to the Google Display Network.
How Google Ads Work
It works like an auction. Businesses bid on keywords, and Google looks at a combination of your bid, your ad quality, and the relevance of your landing page. The better your setup, the higher you can rank, often for less money.
Google Ads operate on a pay-per-click (PPC) model, which means you only pay when someone clicks your ad. Keywords trigger ads, so when someone searches for something like “fence company near me,” your ad can appear, but only if you're targeting that keyword and have the proper setup.
Where Your Ads Can Show Up
- Search Ads: At the top of Google search results
- Local Search/Map Ads: On Google Maps and local results
- Display Ads: Across millions of websites and apps
- YouTube Ads: Videos or banners shown before or during YouTube videos
- Shopping Ads: Product listings for e-commerce companies (not typically used for fencing)
Key Features of Google Paid Ads
- Highly targeted by keyword, location, device, time of day, and more
- Instant visibility at the top of search results
- Only pay for actual clicks
- Custom ad copy and extensions like phone number, address, and site links
- Powerful analytics and conversion tracking
Why Google Ads are Good for Fence Companies
- People use Google when they’re actively looking to buy or get a quote
- Great for targeting specific cities or towns
- Strong conversion rate when paired with a good landing page
Check out the DotCom Knowledge Base to learn more about paid ads and how we can help your business grow! If you have any questions, just reach out! We're always here to help.