What Are Meta Ads?
Meta Ads run across Facebook, Instagram, Messenger, and the Meta Audience Network. Unlike Google Ads, which target people based on what they’re searching, Meta Ads target people based on who they are — their demographics, interests, behaviors, and past actions.
How Meta Ads Work
You choose a goal (like traffic, leads, or awareness), build an audience, create the ad content, and set a budget. Meta uses its powerful algorithm to show your ad to the people most likely to take the action you want.
Meta Ads don’t work on keywords. Instead, they rely on interest-based and behavior-based targeting. That makes them a perfect tool for staying in front of potential customers, building brand awareness, and catching people earlier in the buying journey.
Where Your Ads Can Show Up
- Facebook Feed and Stories
- Instagram Feed, Reels, and Stories
- Facebook Marketplace
- Messenger Ads
- Meta Audience Network (apps and sites that partner with Meta)
Key Features of Meta Ads
- Advanced audience targeting — by age, location, interests, behaviors, custom lists, and more
- Multiple ad formats — image, video, carousels, slideshows, and forms
- Great for visual storytelling and brand building
- Lead generation forms built right into Facebook and Instagram
- Retargeting capabilities to follow up with people who visited your site or interacted with past ads
Why It Works for Fence Companies
- Helps keep your brand in front of potential customers in your area
- Generates leads through attention-grabbing photos and videos
- Can target homeowners by location, interests, and past activity
- More visual and casual than Google Ads — ideal for showing off your work
Learn more about Paid Ads and how we help your business grow online. Check out the DotCom Knowledge Base for more tips on leveling up your fence company.