What Types of Photos Should I Take for my Fence Company's Website?

Great photos are a key element of an effective website. While you don’t necessarily need a professional photographer, investing in high-quality images can make a huge difference in how your site performs.

1. Project Photos
   Showcase your work with clean, well-lit images. Avoid clutter like trash cans or tools in the shot. Try to go beyond basic "contractor" photos by capturing better angles and details.

2. People Photos
   Photos of your team in branded apparel, smiling, working, or posing, help build trust. These are often overlooked but incredibly powerful for marketing.

3. Facility Photos
   If you have a physical storefront or facility, include photos of it. This can help differentiate you from competitors who may not have one.

4. Equipment Photos
   Branded trucks, tools, and machinery can help tell your story and reinforce professionalism. Even one well-posed vehicle can have impact.

5. Branded Object Photos
   Take creative shots of items like mugs, hats, or pens with your logo. Use a fence or your team in the background for added depth. These are great for social media.

6. Seasonal & Niche Content
   Celebrate holidays or local events with themed decorations on your fences or facility. This adds personality and relatability to your brand.

While professional photography can elevate your content, many of these ideas can be executed in-house with a smartphone and a bit of inspiration. If you'd like help developing a photo strategy or examples to follow, our team is happy to assist or collaborate with your photographer.