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What Ongoing Marketing Activities Is DotCom Doing Each Month?

If you’ve ever wondered what’s happening behind the scenes to keep your website active, appealing to Google, and helping potential customers find you, this FAQ explains the consistent monthly efforts we perform on your behalf.

Why Is Monthly Activity Important?

Google favors active, regularly updated websites. Consistent updates signal relevance and credibility, helping you rank better in search results. People also trust websites that look fresh and up-to-date.

What Kind of Updates Are Made to My Website?

We perform on-page optimization every month. This means we:

  • Choose a specific page (e.g., your "Wood Fence" page).

  • Add new sections, updated information, or new photos.

  • Include keyword-rich content like “wood fences in Springfield, Missouri.”

  • Expand or update FAQs, features, and internal links.

These updates keep your site relevant and aligned with what Google is looking for.

Are New Blog Posts Created Regularly?

Yes! Every month, we publish new blog articles designed to:

  • Target specific keywords (e.g., “residential fencing”).

  • Highlight relevant benefits (e.g., privacy, security, curb appeal).

  • Improve your website’s authority and relevance in local searches.

Do You Help With Google Business Profile (GBP)?

Absolutely. Each month we:

  • Post new photos and social-style updates.

  • Manage and respond to reviews.

  • Keep your profile active and optimized for local search visibility.

Is Pinterest Part of the Strategy?

Yes, we create and manage Pinterest boards with:

  • Custom-designed pins that link back to your site.

  • Boards organized by service or location.

  • A steady stream of content to boost SEO and reach visual-driven audiences.

Does Any of This Require My Involvement?

Not at all — we’ve got it covered! However, if you or a team member wants to get more involved, we’d love to collaborate. Extra participation can sometimes accelerate results.

What About Location Pages?

Location pages are a different project where your input can be especially helpful. A separate video and guide will explain how you can contribute if you’re interested in enhancing your local SEO even more.

How Can I Get More Involved?

If you’d like to take a more active role or have a team member who wants to coordinate with us, let’s set up a call. We can strategize how to maximize all the tools and content already in motion.

Bottom Line

We're consistently working every month to improve your digital presence. You'll get a monthly report highlighting what we've done and how we're helping your site grow. 

If you ever have questions or want more inside details, reach out to us! We're always happy to do a deep dive and show you what we do for your company behind the scenes.